It’s the silly season as UK supermarkets do battle over Champagne prices this Christmas. The marketing directors of many of the Grandes Marques must be hopping mad, as Morrisons have been selling Moët at just over £14 and Bollinger at £17.95. It’s 43 euros in our local caviste near Bordeaux (right).
Several wine and money-saving sites have been keeping tabs on the best deals. Decanter’s website covers both the UK supermarkets and the High Street, while moneysavingexpert.com can be relied upon to chisel out the savings in times like this.
The independents have been less than impressed with some of the more spurious claims of 50% off, and they’re right to expose any deliberate attempts to con the consumer. Or should we just grit our teeth and rise above it?