Hot on the heels of the positive spin coming from the major UK retailers about their Christmas sales, including Majestic’s 12% increase in the nine weeks of the festive season, we’re delighted that our UK wine sales were up 35% by value in November and December compared to the same months in 2008. This excludes Bauduc Bond sales which don’t count just yet, as they are filed under ‘Bordeaux futures’.
What’s quite interesting is that we actually sent out less emails out to customers in 2009, contrary to what you might think: six from 1st October to Christmas – one a fortnight – compared to eight in 2008. We’re learning that no-one likes being inundated with crap when an occasional offer or seasonal reminder will do. Our Christmas Gazette – “A Season to be Jolly” – sent in the UK post certainly helped.
All these sales were direct to customers, so more important than the short-term sales results, we’d like to know what you think. We’re busy emailing those customers who placed an order online to see what they thought of the wine or the service – or indeed the marketing – and have set up a special ‘Your Say’ page for comments on this blog called ‘How was it for You?’ – see the box on the right.
We welcome your thoughts on this or any other topic – whether you placed an order or not.