The headline from an article in Harpers Wine and Spirits actually says
Top speakers lined up for social media conference at LIWF on May 16.
But I wasn’t sure that the acronym LIWF means very much to our customers, as it’s a trade thing. However, I need your help.
“Anyone interested in communicating or making money through the internet is urged to attend the London International Wine Fair’s pre-conference event on May 16,” writes Richard Siddle, editor of the magazine.
“The half day event will include a line up of expert online speakers on how to develop your communication skills through the internet and the best way to invest in and make the most of social networking sites.
“The event, which is being chaired by wine writer and producer, Robert Joseph will include: Dan Jago, head of beers, wines and spirits at Tesco; Angela Mount of YourFavouriteWines.com; Rowan Gormley, of Naked Wines; Gavin Quinney of Château Bauduc; Sophie Jump of the International Wine Club Association; Antonia Branston, senior retailing analyst at Euromonitor International; and Guy Levine from digital marketing agency, Return On Digital.
“Key areas for discussion will include: the International experience; selling wines direct from the winery online; brands vs boutique wines online sales; how to engage the consumer online and keep your community interested; an overview of the current alcoholic drinks retail distribution landscape; how existing wine distribution channels are influencing online trends; opportunities across the price spectrum; how to build an effective website.”
Any feedback or ideas will be gratefully received, either as a comment below, or email me at gavin @ bauduc.com or on Twitter @GavinQuinney