I put together a handsome graphic to illustrate what you get for your money with a bottle of wine in the UK in 2012, and the image has been referred to on Twitter and elsewhere regarding the recent (and most welcome) Call Time on Duty campaign.
Here is the updated picture to take into account the current duty and exchange rate. It makes for grim reading.
The calculations are taken from a spreadsheet compiled by Robert Joseph for his article Lifting the stone on the UK wine trade in The Joseph Report, August 2012. Robert is a respected industry commentator, the ’Editor at large’ of Wine Business Monthly and he’s one of the partners behind a French wine brand on sale in supermarkets and independent merchants.
The cost price of the wine includes the lot – wine, bottle, stopper and packaging, and any margin for the grower and/or producer.
The margin includes both the distributor’s and retailer’s margin. Think of it as operating margin, not profit, as this includes distribution, marketing, staff and so on.
The selling price is after discounts or promotions.
The figures tally with what we and other producers sell our wine for to the UK retail trade, including supermarkets, independent merchants and online wine clubs.
Here is my spreadsheet, in exactly the same format and with the same formulae as Robert’s.
Feel free to share this on Twitter or Facebook, or ask a question or leave a comment below.
Here’s my tweet:
— Gavin Quinney (@GavinQuinney) February 5, 2014
with the image included, or use the Tweet button.